.YOU MAY not understand it, yet various fonts elicit various feelings. Serif font styles, along with tiny strokes at the ends of letters, are actually typically found in manuals and newspapers. They seem to be reliable as well as reliable. Sans serif fonts, which appear, may seem modern-day and casual. Visual uniformity provides visitors a feeling that they know where they stand it aids to construct trust. In the case of The Economist, it specifies the shade for our journalism.